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60 second broadcast time with an hour-long loop. This time can be divided up according to length of commercial used (2×30″, 3×20″, 4×15″). Broadcasts in waiting rooms are regularly repeated at hourly intervals, and are suitable for longer lengths, reports and PR.
TV advertising is registered by up to 95% of waiting visitors. 83 % of those waiting (at GPs) and 94% of those waiting (at CPs) consider the commercials a very interesting use of their waiting time.


  • Clear target group (adults 18+, strong representation of target group of women 15-65).
  • High attention to broadcast – viewers are essentially just waiting, not rushing and welcome a diversion
  • Waiting rooms see a steady supply of viewers
  • A large proportion of waiting room visitors are healthy people (regular check-ups, medical certificates, vaccinations, preventive examinations, …)
  • Can be used not just within the health sector, but also for standard consumer goods and services

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