LCDs in healthcare

1 350 waiting rooms across the whole Czech Republic– reaching over 1.2 million users per month.

Cílení reklamy:

General practitioners for adults (GP)
500 screens = 600 000 users reached per month
General practitioners for children and adolescents (CP)
400 screens = 430 000 users reached per month
Gynaecology
200 screens = 200 000 users reached per month

60 second broadcast time with an hour-long loop. This time can be divided up according to length of commercial used (2×30″, 3×20″, 4×15″). Broadcasts in waiting rooms are regularly repeated at hourly intervals, and are suitable for longer lengths, reports and PR.
TV advertising is registered by up to 95% of waiting visitors. 83 % of those waiting (at GPs) and 94% of those waiting (at CPs) consider the commercials a very interesting use of their waiting time.

WHY MAKE USE OF ADVERTISING IN DOCTORS’ WAITING ROOMS?

Clear target group (adults 18+, strong representation of target group of women 15-65).
High attention to broadcast – viewers are essentially just waiting, not rushing and welcome a diversion
Waiting rooms see a steady supply of viewers
A large proportion of waiting room visitors are healthy people (regular check-ups, medical certificates, vaccinations, preventive examinations, …)
Can be used not just within the health sector, but also for standard consumer goods and services

LCDs in public transport – BUS

Repeat frequency of 5-6x per hour, with 4 repeats per hour guaranteed.
The commercial is silent, so subtitles or call to action elements need to be added.
The maximum, and also optimal, resolution of both images and videos is 1920×1080 px at an image format of 16:9
Static images and presentation formats JPG, PNG.

Before launching a campaign, the advertisement’s visual style must first be approved.