Advertising in healthcare

Why is Advertising in Healthcare a Good Choice?

• High Viewer Engagement: Patients in waiting rooms are actively looking for distraction. They follow our programs with high attention because the broadcast cannot be switched or turned off. This ensures the maximum impact of your ad spots.
• High Media Affinity: Our programs combine educational and entertaining content with ad spots. This synergy increases the memorability and overall effectiveness of your healthcare advertising campaign.

LCD Screens in Hospitals

Get broad reach and precise targeting in the healthcare sector. In a single month, we reach over 2.9 million potential clients in hospitals. Broadcasts can be targeted to specific locations.

• Precise Targeting: You can target by region, city, or a specific location. By choosing particular ad placements, you can precisely target your advertising in a selected area.
• Long Exposure: Patients spend an average of 2-4 hours in waiting rooms, which is ideal for engagement and deeper communication with the audience.
• Queueing System: The connection to the queueing system guarantees that patients watch your ads as they wait for their turn.
• Unique Options: Daily, weekly, or monthly campaigns are available.

LCD Screens in Doctors’ Waiting Rooms

Reach over 1.2 million potential clients in a single month across various specializations and age groups, which increases the effectiveness of your advertising. Broadcasting is nationwide, without the option of targeting by city or region.

• Precise Targeting: Thanks to the segmentation of our advertising network by the doctor’s specialization, you can target your ads to specific demographic groups.
• Long Exposure: The average time spent in a waiting room is 30 minutes, which guarantees repeated exposure of your message and reinforces its memorability.

Our Advertising Network Segmentation

Our network is divided into three main branches:

• Waiting rooms for general practitioners for children and adolescents (400 screens):
  • Target Audience: Women aged 20-45 (mostly mothers with children under 18), primary household shoppers.
  • Monthly Reach: Nearly 430,000 mothers with children.
• Waiting rooms for outpatient gynecologists (200 screens):
  • Target Audience: Women aged 15-65.
  • Monthly Reach: More than 230,000 women.
• Waiting rooms for general practitioners for adults (500 screens):
  • Target Audience: Adults aged 18+, both men and women.
  • Monthly Reach: More than 600,000 viewers.

Broadcasting Flexibility and Targeting Options in Healthcare

We offer 60 seconds of airtime in a one-hour loop, which can be efficiently divided based on the length of your ad spot (e.g., 2×30″, 3×20″, 4×15″). You can use your existing TV spots (ideally with subtitles) or opt for longer formats like reports or PR messages, which is ideal for deeper communication in the healthcare sector.

Important Information for Doctors’ Waiting Rooms

• Minimum Order: Broadcasting can be purchased for a minimum of 1 calendar month and 1 specialization, or for the Central Bohemian Region and Prague. We offer flexible models for your campaign.
• High Viewership: Television broadcasting is watched by 93% of visitors at general practitioners and 83% at pediatricians, which proves the medium’s effectiveness and guarantees the visibility of your ad.
• Nationwide Coverage: Our network covers the entire Czech Republic, ensuring a wide reach for your campaign. Technically, it is not possible to single out just one region or city, with the exception of specific targeting in Prague and the Central Bohemian Region.
• Reaching Healthy Individuals: A significant portion of waiting room visitors are healthy people (e.g., for regular check-ups, vaccinations, or preventive exams). This expands the potential audience of your healthcare advertising to include those who are not acutely dealing with health problems. It’s ideal for building brand awareness.
• Advance Booking: We recommend booking well in advance for peak times of the year, such as the Christmas season, as healthcare advertising is in high demand then.

How Does Broadcasting Work?

A single, comprehensive program runs for one calendar month and contains a mix of educational and entertainment shows, children’s tales, and, of course, ad spots. Broadcasting is synchronized with each doctor’s office hours. The average daily number of advertisers is 45, which ensures sufficient visibility for your ad.

Alternative to Advertising in Healthcare

Advertising in healthcare on our LCD screens with sound has an alternative in the form of advertising in B1 frames (70 x 100 cm), which are also placed in doctors’ waiting rooms.

Note: We also offer LCD advertising at Sokolov Hospital.